An Analysis of the Tourism Marketing Performance and Strategy of Ethiopia.
Tourism is one of the fast-growing industries in the world and has been considered as the main driver of world trade and prosperity.According to the UNWTO (2016), it contributes 10% of global GDP (US$ 7 trillion), 5% of world exports (US$1.5 trillion) and one in 11 jobs stewart copeland drumsticks worldwide.Ethiopia, the origin of humankind and the